Marketing

Search Engine Optimization (SEO)

Ever wonder how some websites are shown on Page One of the search engine results? The websites that do appear on Page One get thousands of visitors while those on deeper pages get the leftovers.

Are you looking for an easy and fast way to boost your web site’ssearch engine rankings and traffic? When someone searches Google for a keyword related to your site’s products or services, does your web site appear in the top 10 results, or does your competition?

Attaining high rankings at the top search engines like Google, Yahoo!, AOL and MSN can give your business a big boost in traffic and sales. But, how can you achieve these top search engine rankings?

Higher Rankings translates into Higher Traffic!

Search Engine Optimization companies (SEOs) can get search engine rankings to jump to Page One of Google, Yahoo, MSN and AOL with changes to a website’s layout or text combined with strong external SEO. They also can get their client website’s in the major indexes in just a few days.

10 Facts About SEO

1. More than 80% of internet users use search engines to find the products or services to buy.
2. Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
3. Click fraud in PPC is now estimated to exceed 40%. (March 2006)
4. Up to 85% of searchers ignore paid listings.
5. 63% of the top natural (organic) listings get clíck-throughs. Organic
6. Natural (organic) search results convert 60% higher than PPC. See heatmap
7. Invest now, during a recession? Yes! Search Engine Marketing / SEO provides “Unparalelled ROI”.
8. We use proven search engine placement techniques to rank more sites in more top positions than anyone else in the search engine optimization industry in our price category.
9. If you do nothing else, search engine optimization, search engine placement and keyword related advertising can make up 80 – 90 percent of your website traffic.
10. A good ranking in major search engines can make the difference between commercial success and failure. (Penn State School of Information Sciences & Technology)

We can help make your website appear in the search results on Page One of Google, Yahoo, AOL, MSN

How much does it cost?

The cost question is the most variable we’ve seen. The national average is $995 a month. But we believe this figure is too high. The SEO team at North Austin Web will provide the same services and Page One Results for only $350 a month, with a one-time setup fee.*

How can this be done?

17 POINT PAGE ONE SEARCH ENGINE OPTIMIZATION PROGRAM

1. Research the keyword phrases for your campaign (client input & software) SPECIAL NOTE: We optimize 300 keyword phrases for every customer, not 15 as others do.
2. Establish 1,000+ relevant, One Way links from other websites (not damaging reciprocals)
3. Create a dynamic sitemap page where your SEO pages are launched
4. Build several weblogs that are clones of your website, setup RSS feeds
5. Notify 30 search engines about weblogs (item #4)
6. Develop an update procedure to update items 3,4,5 with new material
7. Place your website link on 1+ million links pages of affiliated websites
8. Create a “Hosted Marketing Page” of your home page on 100+ high ranking webs.
9. SEO Copywriting. Build 300+/- new “keyword” pages matching your design.
10. Setup a “deep link” program of external links pointing to your internal pages
11. Develop a custom daily update routine for our SEO staff for your website
12. Send you detailed monthly reports to monitor your website progress
13. Obtain add’l 1000 incoming links to your website from 1000 popular directories.
14. Submit your Press Release, up to 12 times per year, to 500+ newswire websites.
15. Submit topic related articles about your business, to 500 article publishing websites. (you submit industry related articles to us)
16. Create an additional 2 to 3 offsite weblogs of your website, and notify SEs
17. Social Book mark your website to build link popularity.

Bonus Point: We have created several dynamic modules that produce thousands of keyword-rich pages to your website. We will install these periodically as your page one ranking grows.

This all may sound technical to you, however we have the knowledge and experience
to make your website appear in the search results on Page One.

DO YOU WANT TRAFFIC?

Traffic Comparison…

Average website with NO SEO 300 visitors per month
Example website traffic with no SEO Example
Average website with SEO 7,000 visitors per month!

How Important are the Top Search Engines?

We have a chart below that represents the searches done in the United States in 2006. It shows our main focus should be on just 4 search engines; Google, Yahoo, MSN and AOL.

The top 5 are more than 98% of the Internet’s searches!

The Plan

Here is what is included in our SEO Package:
See our “12 Point Plan” above.

The Results

Here are the results you can expect:
1) An increase in your link popularity, which helps move you towards page one in the search engines.
2) A significant increase in website traffic will be seen in months 3 onward.
3) By month 4 all of the top Search Engines, Google, Yahoo, MSN etc. will be regularly “spidering” your website for new content to list in their search engine database.
4) By month 5 you should have doubled or tripled your original daily website visitors.
5) By month 6 you should have a strong body of evidence to help you decide for continuance.

The Investment

The North Austin Web SEO package is $350 per month. (considered advertising)
You may cancel anytime you desire. There is no minimum!

When you consider the results, the $350 per month is really chicken feed.

Please review a competitor’s rates here.
Also evaluate a competitive social linking package here.

In Summary…

What makes North Austin Web different from other SEO companies?

1. We optimize 300 keywords, not 12 or 15. More keywords = More Traffic!
2. We build 300 SEO copywriting pages, lots of work, Super Results! See item #9.
3. We send you monthly, detailed SEO ranking reports showing all your rankings in the top 5 search engines. See Item # 12.
4. We practice onging link building, Link Equity, in items 13 – 17.
5. Low price! We offer Madison Avenue SEO / SEM at an 80%+ Savings!
6. Our operations model does NOT include BMWs, 6 figure salaries, highrise building rents, etc. etc. Why should YOU pay for these?
7. Compare our 17 point plan with ANY other program nationwide!
8. We offer an SEO Guarantee. SEO Guarantee
9. Our average client has over 1,000 Page 1 Rankings on their keyword phrases in the top 5 search engines. See Stats
10. Our program is month-to-month. No annual contract, no $2,000 install fee, no constant attempts to sell-up to a more expensive program.

Our Challenge…

We challenge you to show us any and all steps taken by SEO firms charging up to 7 times what we do, that we are not providing with our service. Please take this seriously because we do! We are eager to be made aware of any effective steps that we should be providing, but are not.